PRODUCTION PROCESS:
1. Idea Development: This is where the ideas for the film are developed. Steps Include:
2. Pre-Production: This is planning for the production. This is the most important part of the production process. All creative and logistical aspects are planned. Steps include:
3. Production: This is the execution phase where the film is shot or recorded. Steps include:
4. Post-Production: This is the final phase where the film is edited and prepared for the final product. Steps Include:
5. Distribution: This is the final phase where the film reaches the audience. Steps Include
1. Idea Development: This is where the ideas for the film are developed. Steps Include:
- Brainstorming an idea
- Creating a script
2. Pre-Production: This is planning for the production. This is the most important part of the production process. All creative and logistical aspects are planned. Steps include:
- Creating a Story Board {Your storyboard should be SO DETAILED}
- Casting
- Planning all aspects of creating the film and creating a production schedule.
3. Production: This is the execution phase where the film is shot or recorded. Steps include:
- Filming
4. Post-Production: This is the final phase where the film is edited and prepared for the final product. Steps Include:
- Editing
5. Distribution: This is the final phase where the film reaches the audience. Steps Include
- Either DVD or film or online release (or other method of release of the film to audience).
Branding / Marketing:
This is where the production starts. Branding serves the purpose of the liaison between the team and the client. This department oversees all aspects of the production process. Branding is the first step. The branding team meets with the client and determines:
- Objective of production
- Target audience of production
- Method of delivery
- Start collaborating ideas for content
- Oversee production and pre-production to make sure everything stays in line with original objectives/vision and clients needs
- Work with Creative & Production to create a production schedule
- Create a program proposal for the client to approve before production begins
Creative:
The creative team works with the branding team to take the production to the next step. This is where ideas are fleshed out and a plan is made. Creative is mainly responsible for:
- Work with branding and the ideas they have already come up with to determine the final content of the commercial
- Create a storyboard
Production:
This is where the production stage takes place. The actual creating of the film. Production works with both branding and creative to shoot all footage necessary and conduct all editing necessary to produce final product. Production is mainly responsible for:
- Work with branding to define tasks / roles of production personnel
- Work with branding to create a production budget
- Work with creative and branding to develop a production schedule
- Shoot footage
- Edit footage and prepare for delivery
Objectives:
- Student will perform functions needed to plan, produce and air an effective commercial
- Students will create a script and story board for the production of a commercial
- Students will demonstrate an understanding of the elements of composing a shot while filming a commercial
- Students will perform effective production planning.
Task:
Produce a 45-60 second television commercial spot for a local business. You should research this company, their branding techniques, think of ways that could improve the company video marketing. Research commercials/promo videos to see what is ideal and the best way to create this video for the business. Dive in deep!
Decide who will perform each role: branding/marketing, creative, production.
Steps:
1. Identify objectives of production:
a. The objectives should be clear, specific and phrased in terms of their effect on viewers.
2. Analyze the target audience:
a. Includes examinations of demographics such as gender, age, education level and socio-economic status.
3. Determine the delivery system:
a. Choosing the most effective method of message delivery. (Webcast, tv broadcast, kiosk,radio etc.)
4. Collaborate ideas for content:
a. Come up with a few ideas of what will be in the commercial to make it effective.
b. Take good parts from each idea to form a solid plan for content.
5. Create a story board:
a. Used for detail planning of video production process. Help to visualize look of the eventual program and to pre-plan sequences shot by shot.
b. Must have an approved storyboard (DETAILED: transitions, titles, positions of product, b roll, etc) to begin
6. Define tasks / roles of production personnel:
a. Identifying the various production personnel’s responsibilities (producer, manager, technical director, camera operator, talent, script writer, teleprompter etc).
7. Prepare a production budget:
a. This should encompass all cost associated with editing, maintenance of equipment, sets,crews, talent and filming.
8. Develop a production schedule:
a. This is a timetable listing the order of each production step.
9. Create a program proposal:
a. This provides a summary of the production process prior to filming.
b. Must have an approved proposal to begin
c. Research prior to filling out the proposal. Be DETAILED, prove your research and your knowledge
d. Get music prior to filling out the proposal. This will help with filming and knowing which scenes should go where.
e. Get logos, type, etc for your title screens and ending screens prior to proposal submission
10. Film
11. Edit
a. A rough cut will be submitted to Ms. Dogoli for
12. Air
Produce a 45-60 second television commercial spot for a local business. You should research this company, their branding techniques, think of ways that could improve the company video marketing. Research commercials/promo videos to see what is ideal and the best way to create this video for the business. Dive in deep!
Decide who will perform each role: branding/marketing, creative, production.
Steps:
1. Identify objectives of production:
a. The objectives should be clear, specific and phrased in terms of their effect on viewers.
2. Analyze the target audience:
a. Includes examinations of demographics such as gender, age, education level and socio-economic status.
3. Determine the delivery system:
a. Choosing the most effective method of message delivery. (Webcast, tv broadcast, kiosk,radio etc.)
4. Collaborate ideas for content:
a. Come up with a few ideas of what will be in the commercial to make it effective.
b. Take good parts from each idea to form a solid plan for content.
5. Create a story board:
a. Used for detail planning of video production process. Help to visualize look of the eventual program and to pre-plan sequences shot by shot.
b. Must have an approved storyboard (DETAILED: transitions, titles, positions of product, b roll, etc) to begin
6. Define tasks / roles of production personnel:
a. Identifying the various production personnel’s responsibilities (producer, manager, technical director, camera operator, talent, script writer, teleprompter etc).
7. Prepare a production budget:
a. This should encompass all cost associated with editing, maintenance of equipment, sets,crews, talent and filming.
8. Develop a production schedule:
a. This is a timetable listing the order of each production step.
9. Create a program proposal:
a. This provides a summary of the production process prior to filming.
b. Must have an approved proposal to begin
c. Research prior to filling out the proposal. Be DETAILED, prove your research and your knowledge
d. Get music prior to filling out the proposal. This will help with filming and knowing which scenes should go where.
e. Get logos, type, etc for your title screens and ending screens prior to proposal submission
10. Film
11. Edit
a. A rough cut will be submitted to Ms. Dogoli for
12. Air
Please adhere to the following guidelines:
1. The spot should be exactly 45-60 seconds in length.
2. The spot should begin and end with a black frame (fades are acceptable)
3. The spot should have at least one title and graphic.
4. The spot should have music or a sound bed.
5. The spot should have at least one voice over (continuation of video sound with separate video is acceptable)
FINAL CUT RUBRIC:
10: Submission | Turned in on time in proper format, used class time wisely
20: Composition | Composition is aesthetically pleasing, used to compositional elements to create interest
20: Exposure | Demonstrated knowledge of the exposure triangle
25: Craftsmanship | Video is crisp, color corrected, stable and care was taken to achieve the best video possible
15: Research | Researched company, researched commercials for specific, found a creative way to promote product
10: Instructions | Instructions were followed in creating this video
TOTAL 100
1. The spot should be exactly 45-60 seconds in length.
2. The spot should begin and end with a black frame (fades are acceptable)
3. The spot should have at least one title and graphic.
4. The spot should have music or a sound bed.
5. The spot should have at least one voice over (continuation of video sound with separate video is acceptable)
FINAL CUT RUBRIC:
10: Submission | Turned in on time in proper format, used class time wisely
20: Composition | Composition is aesthetically pleasing, used to compositional elements to create interest
20: Exposure | Demonstrated knowledge of the exposure triangle
25: Craftsmanship | Video is crisp, color corrected, stable and care was taken to achieve the best video possible
15: Research | Researched company, researched commercials for specific, found a creative way to promote product
10: Instructions | Instructions were followed in creating this video
TOTAL 100
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